Privacy Policy

Last updated: 20 March 2026

At Emarati ("we", "us", "our"), we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store, and protect your data when you visit emarati.co.uk or make a purchase from our store.

1. Information We Collect

We collect the following types of personal information when you interact with our store:

• Personal Details: Name, email address, phone number, billing and shipping address.
• Payment Information: Payment details are processed securely by our payment providers (Shopify Payments, PayPal). We do not store your full card details on our servers.
• Order Information: Products purchased, order value, delivery preferences.
• Browsing Data: IP address, browser type, device information, pages visited, and cookies (see Section 5).
• Communication Data: Messages you send to us via email, WhatsApp, or our contact form.

2. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders, including shipping and delivery.
• Communicate with you about your order status, delivery updates, and customer support.
• Send promotional emails and offers (only with your consent — you can unsubscribe at any time).
• Improve our website, products, and overall shopping experience.
• Comply with legal obligations and prevent fraudulent activity.

3. Sharing Your Information

We never sell your personal data. We may share your information with:

• Shopify: Our e-commerce platform that hosts our store and processes transactions.
• Shipping Carriers: Royal Mail, DPD, and other couriers to deliver your orders.
• Payment Processors: Shopify Payments, PayPal for secure payment processing.
• Marketing Tools: Email marketing services to send newsletters (only with your consent).
• Legal Authorities: If required by law or to protect our legal rights.

4. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. If you request deletion of your data, we will remove it within 30 days, except where we are legally required to retain it.

5. Cookies

Our website uses cookies to enhance your browsing experience, remember your preferences, and analyse site traffic. You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of our website.

6. Your Rights (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

• Access the personal data we hold about you.
• Correct any inaccurate or incomplete data.
• Delete your personal data (right to be forgotten).
• Restrict or object to the processing of your data.
• Data portability — receive your data in a structured, machine-readable format.
• Withdraw consent at any time for marketing communications.

To exercise any of these rights, please contact us at sales@emarati.co.uk.

7. Security

We take the security of your data seriously. Our website uses SSL encryption to protect your information during transmission. Access to personal data is restricted to authorised personnel only.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: sales@emarati.co.uk

Phone / WhatsApp: +44 7460 440702

Address: Unit 1, Green Lane Industrial Estate, Bordesley Green, Birmingham, B9 5QP, United Kingdom