Emarati policy
Privacy Policy
Clear UK-focused privacy information for Emarati customers: what we collect, why we use it, who helps us process it, and what rights you have.
Who we are
Emarati sells Arabian perfumes, home fragrance, modest clothing, and Islamic lifestyle products in the United Kingdom.
Contact Emarati at sales@emarati.co.uk, +44 7460 440702, or Unit 1, Green Lane Industrial Estate, Bordesley Green, Birmingham, B9 5QP, United Kingdom.
Personal data we collect
- Contact details such as name, email, phone number, billing address, and delivery address.
- Order details such as products purchased, payment status, delivery method, returns, and support messages.
- Account details if you create an account, including login and saved preferences.
- Device and usage data such as IP address, browser, cookie identifiers, pages viewed, cart activity, and marketing preferences.
How we use data
- To process orders, payments, delivery, returns, refunds, and customer service.
- To prevent fraud, secure the website, and meet legal, tax, accounting, and regulatory duties.
- To send service messages about orders and, where allowed, marketing emails or ads.
- To improve our website, product range, stock planning, and customer experience.
Legal bases
We process personal data where needed to perform a contract, comply with legal obligations, protect legitimate business interests, or where you give consent, such as for optional marketing cookies or email marketing.
Sharing data
We share data only where needed with Shopify, payment providers, delivery partners, fulfilment providers, analytics tools, marketing platforms, professional advisers, and authorities where required by law.
Cookies and marketing
Our store uses cookies and similar technologies to run checkout, remember cart activity, measure performance, and support marketing. You can manage browser cookie settings and unsubscribe from marketing emails using the link in each email.
Retention
We keep order and tax records for as long as required by UK law. Customer service and account data is kept only as long as needed for the purposes described in this policy.
Your rights
Under UK data protection law, you may ask to access, correct, delete, restrict, or receive a copy of your personal data. You may object to certain processing and withdraw consent where consent is used.
You can complain to the UK Information Commissioner’s Office at ico.org.uk/make-a-complaint.
International transfers
Some providers may process data outside the UK. Where this happens, we use appropriate safeguards such as adequacy rules or standard contractual protections.

